The Problem
In 2024, WYN Legal emerged as a leading international law firm, focusing on client satisfaction and service excellence. The firm's achievements span from global expansion to high client satisfaction rates.
The Solution
The main challenges included condensing large amounts of statistical data into a concise, digestible format while maintaining viewer engagement, creating dynamic visualizations for multiple data points across global operations and performance metrics, maintaining professional brand identity with creative animations, and balancing information density with visual appeal in the 60-second timeframe.
To address these challenges, I developed a comprehensive solution by creating a structured storyboard with 4-second segments, designing custom data visualizations with animated maps and infographics, implementing WYN Legal's brand colors and typography with dynamic motion design, and utilizing kinetic typography and smooth transitions to maintain viewer engagement throughout the 60-second duration.