CRM Platform - Explainer Video
The Problem
The company needs to attract and engage investors for a chess-themed CRM and ERP platform. The concept involves two key symbols: Marcus Aurelius and chess. Marcus Aurelius represents strategic thinking and logical approach. Chess represents the nature of customer relationship management, where each component has a specific role and multiple strategic moves are possible.
The Solution
A 90-second explainer video combining 2D animation to portray Marcus Aurelius and 3D elements to showcase chess pieces, effectively illustrating the platform's strategic metaphor.